![]() ![]() Since that time we have seen this homegrown American music grow from a local underground scene to a worldwide phenomenon. ![]() Simmons and Rubin expressed their mutual disbelief in their overall success in a joint statement that reads: "It's hard to believe it was 30 years ago when we first put the Def Jam logo on a hip-hop recording at an NYU dormitory. PR NewswireDef Jam founders Rick Rubin and Russell Simmons have a lot to celebrate - the pioneering hip-hop label is observing its 30th anniversary.įounded in Rubin's college dorm room, Def Jam has become an international cultural powerhouse, responsible for fostering artists from LL Cool J and Public Enemy to Jay Z and Kanye West.
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